Rebranding isn't the same thing as a redefinition. Feed store X can stop selling hay, tack, and horse shoes to become a skate shop using the same name, that isn't an issue, it is their prerogative, and that isn't what the left does. Calling mentally ill men ~ women, and visa versa is an issue. Propaganda goes hand in hand with the redefining of words, with the precursor being the implementation of euphemisms. It's always mild at first then gets ramped up as the use becomes more widespread.
For example:
No one is retarded anymore, they are mentally challenged, no one is crippled anymore, they are physically disabled, children(mainly boys) now have ADD attached instead of just being normal, somewhere along the line homosexuals disappeared and the gays have taken their place, Mexicans are now Latinos or hispanic(hah), anyone with folded eyelids is now "Asian", apparently you can't be Thai, Vietnamese, Chinese, Japanese, or Laotian anymore, no such thing as Indian, they are Native American, funny how they don't say Native Mexican as Mexico was invaded by the Spanish.
Those euphemisms are the doorway to altering the lexicon. Speak with someone who has lived in a former Socialist or Communist country, you will hear first hand about how the fallout when a definition is changed. Call it rebranding if you like, at it's heart it is still lies, deceit and propaganda.
There is a reason why our opponents have won the culture wars in the past.
Because they know how important rebranding is. We need to fight the same way.
Rebranding isn't the same thing as a redefinition. Feed store X can stop selling hay, tack, and horse shoes to become a skate shop using the same name, that isn't an issue, it is their prerogative, and that isn't what the left does. Calling mentally ill men ~ women, and visa versa is an issue. Propaganda goes hand in hand with the redefining of words, with the precursor being the implementation of euphemisms. It's always mild at first then gets ramped up as the use becomes more widespread.
For example:
No one is retarded anymore, they are mentally challenged, no one is crippled anymore, they are physically disabled, children(mainly boys) now have ADD attached instead of just being normal, somewhere along the line homosexuals disappeared and the gays have taken their place, Mexicans are now Latinos or hispanic(hah), anyone with folded eyelids is now "Asian", apparently you can't be Thai, Vietnamese, Chinese, Japanese, or Laotian anymore, no such thing as Indian, they are Native American, funny how they don't say Native Mexican as Mexico was invaded by the Spanish.
Those euphemisms are the doorway to altering the lexicon. Speak with someone who has lived in a former Socialist or Communist country, you will hear first hand about how the fallout when a definition is changed. Call it rebranding if you like, at it's heart it is still lies, deceit and propaganda.
You are talking about different words.
I am talking about a small group of works that folks that agree with us use.
We need to abandon those words and find a new way of communicating what we stand for.
Using words like "Freedom, Right, Nationalist, Conservative.... don't work anymore"