We all agree that 'being woke leads directly to going broke'. However, these wilderness apparel and recreational product companies disguise themselves under the veil of being true outdoors men. This overlaps into the hunting/fishing/ and trapping professions...... I'm going to say this right now. Not only does 'being woke lead to being broke', but it also leads to personal harm and death.

Wilderness activities are inherently tied to the hip of firearm defense. Yet, many of these outdoor product companies have become woke and anti-gun. It makes no sense and is contrary to being in the wilderness.

I've thought about all these woke 'outdoors' companies for a while with their imagery and promotion of people wearing their brand for outdoor recreational activities like biking and hiking in wilderness areas. All too many of their customers tend to be leftist woke city folk and are terribly naive about the dangers of wilderness exploration. What do I mean by this?

According to NamUs (National Missing and Unidentified Persons System), more than 600,000 persons go missing in the United States every year. Anywhere between 89 percent to 92 percent of those missing people are recovered every year, either alive or deceased. But how many of those disappear in the wild is unclear. Neither the Department of the Interior, which oversees the National Park Service, or the Department of Agriculture’s US Forest Service keeps track.

“We don’t know how many people go missing from these locations because the USFS [United States Forest Service] and NPS [National Park Service] refuse to release a list of these missing people.” --- David Paulides, a former police detective turned private investigator

For National Parks he estimates anywhere from 1200 to 1600 people per year. However, this estimate doesn't come from the National Park Service, but from private researchers.

Think about that for a moment. Why are there all of these disappearances?

How many of these missing people go into the wilderness with a firearm for protection? I bet you it is next to none of them. On top of this, increasingly we are seeing the true colors of many of these 'wilderness' companies like Dick's Sporting Goods that have removed their firearm sales to appease their 'woke' customer base.

The story of Jacob Gray who rode his bicycle during a rainstorm into Washington state’s Olympic National Park and vanished. The 22-year-old’s bike and camping gear were discovered near the Sol Duc River, but otherwise there was no trace of him. Several months of search-and-rescue missions uncovered nothing.

I bet you he never had a second thought about the dangers lurking in the wilderness. Instead, with his bicycle he plunged into a wilderness not much different than when he use to plunge into the ocean surfing back when he lived in Santa Cruz, CA.

Think of all the wilderness disappearances. To me this is analogous to the 'Ant-lion' as unwitting ants run about never knowing the ant before them just disappeared. The wilderness is not all that it is portrayed to be. And promoting to the woke endangers too many people.