Half the box office value goes to the movie theaters. Then they also spend a bunch of money on advertising that isn't included inside the published budget values.
2.5 isn't 100% accurate because sometimes they spend more on advertising than other films. For example Little Mermaid had way more than that spent on advertising while for Marvels they held back a lot as I think they already knew it was going to bomb.
Half the box office value goes to the movie theaters. Then they also spend a bunch of money on advertising that isn't included inside the published budget values.
2.5 isn't 100% accurate because sometimes they spend more on advertising than other films. For example Little Mermaid had way more than that spent on advertising while for Marvels they held back a lot as I think they already knew it was going to bomb.