In the most basic of responses: fight, flight or freeze, there is a 0.3 seconds determination of economic value based on interest.

That is why holding a concept like freedom, is so very difficult. It really has to resonate within each person. It reminds me of a hollywood line in Indiana Jones:

Now the question is, Mr Jones, what do you really belief?

Interesting here is that belief = a germanic word: believen = fysical manifestation of want. This want is as primal a want as sex, food, drink, sleep, basically the first tier of the Maslov Pyramid.

Self actualization is on top. Yet, holding that freedom ideal, self actualization, is a prime condition for the first tier.