I think its a jackass billboard. I get the sentiment of course... agree with it completely. It is indeed the truth. I am not at all saying its a bad message. However, I don't want my children asking me what this sign is all about. Some may call that "sheltering" but I think its to a lesser degree along the lines of some questionable topics for school library books. Honestly, I'm torn... we do talk to our children about these concerns, keeping safe, etc. Most importantly we're involved. I don't need a billboard in my children's face with this message on it... but I would like to see it other places maybe mostly only seen by parents. Don't hate on me for this... I can't be alone in thinking this about this particular billboard.