I would think the brand name has taken a hit (in it's reputation) due to this incident with the boy in face paint and headdress. I suppose they could try to resurrect it as "a platform once well-liked and now without the BS". It's risky picking up a tainted product, but they may be able to leverage the associated user base. In other words, if their user base were big spenders in advertising the deadspin marketing folks put out, the customer base would be considered valuable to other advertisers.
As a tech platform they'll have servers, perhaps a trove of history and, just as a theory, perhaps they used it to pass comms to others.
What do you think of the purchasing company (Lineup Publishing) "website"? That's a red flag IMHO. I guess we'll have to see how this one all works out.
maybe they bought the brand-name and the value they believe it holds? not sure
I would think the brand name has taken a hit (in it's reputation) due to this incident with the boy in face paint and headdress. I suppose they could try to resurrect it as "a platform once well-liked and now without the BS". It's risky picking up a tainted product, but they may be able to leverage the associated user base. In other words, if their user base were big spenders in advertising the deadspin marketing folks put out, the customer base would be considered valuable to other advertisers.
As a tech platform they'll have servers, perhaps a trove of history and, just as a theory, perhaps they used it to pass comms to others.
What do you think of the purchasing company (Lineup Publishing) "website"? That's a red flag IMHO. I guess we'll have to see how this one all works out.