Oh no! Wearing my Levi’s is now bad for the environment.
(www.dailymail.co.uk)
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"Now scientists say..." That's how we know this is legit.
Especially when they single out one of the most popular garments in the country, and run their models on the assumption that people will only wear them 7 times over their lifetime.
not to mention a piece of american history, and a cultural staple...
Levi's corp are Trump haters.
not surprising.
But Levi strauss developed something that became a part of Americana, and it's a damn shame that the people who inherited the name of such an icon (the brand/garment) shat all over it...