The collapse of Starbucks is insane
(twitter.com)
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Good point. They were woke from Day 0. And there are other companies that meet this criteria as well. Perhaps it's not a function of them "Going Woke", but rather the masses being able to identify the wokeness retroactively and say "Meh, fuck it." paired with a horrible/fake/propped up economic disaster.
LFG.
...besides, it's not get woke go broke
it's "go broke, get woke, eventually croak"
these companies don't all of a sudden wake up and decide to embrace nonsense, they hit financial hardship, adopt woke policies to get major investment capital, and it drives their paying customers away.