It's namely billboard advertising for some of these stores.
Lids does enough business, like Gamestop, in critical areas that malls (which are sadly a dead concept) serve more as a paid billboard that other successful outlets cover. And some states give them grants to retain certain employment within the city/state to get kickbacks from corpo loopholes.
Lids can afford it cause Pop's Hats small business can't.
It's namely billboard advertising for some of these stores.
Lids does enough business, like Gamestop, in critical areas that malls (which are sadly a dead concept) serve more as a paid billboard that other successful outlets cover. And some states give them grants to retain certain employment within the city/state to get kickbacks from corpo loopholes.
Lids can afford it cause Pop's Hats small business can't.
^
Plus I see more than just a couple consumers in Lids stores at popular malls. It's always packed in there.
Also, malls are dying.