The problem is, by creating quality content, you are supporting YouTube. If they were smart, wise and just they would compensate you accordingly. But they aren't. They are exploiting you.
You think you own your subscribers, you own your reach, you own your target audience, you own your advertisers or advertising revenue -- you don't.
Stop investing in YouTube. Stop creating quality content. Stop believing you own things you don't.
The scammers who make AI generated content and spam it out have the right idea. Low input, high profit is the way to go.
If you want to put a lot of effort into making content, YouTube is not the platform for you.
But Youtube is where the viewers are. Creators go where the audience is. Audiences go where the creators are. This is the same reason why Twitter/X hasn’t been usurped despite there being numerous alternatives popping up over the years. From the perspective of either party, Youtube has a monopoly on the other, and that perception is not easily combated.
The one approach I’ve heard that I think actually shows promise in concept is what they’re doing at the “grayjay app” which aims to decentralize content from any specific platform. I hope it catches on.
The problem is, by creating quality content, you are supporting YouTube. If they were smart, wise and just they would compensate you accordingly. But they aren't. They are exploiting you.
You think you own your subscribers, you own your reach, you own your target audience, you own your advertisers or advertising revenue -- you don't.
Stop investing in YouTube. Stop creating quality content. Stop believing you own things you don't.
The scammers who make AI generated content and spam it out have the right idea. Low input, high profit is the way to go.
If you want to put a lot of effort into making content, YouTube is not the platform for you.
But Youtube is where the viewers are. Creators go where the audience is. Audiences go where the creators are. This is the same reason why Twitter/X hasn’t been usurped despite there being numerous alternatives popping up over the years. From the perspective of either party, Youtube has a monopoly on the other, and that perception is not easily combated.
The one approach I’ve heard that I think actually shows promise in concept is what they’re doing at the “grayjay app” which aims to decentralize content from any specific platform. I hope it catches on.
Grayjay is a good idea.
YouTube's audience is not what people think it is. Views don't mean dollars. It never did. Views don't even mean eyeballs anymore.