John Deere got the hint... John Deere drops 'social or cultural awareness' events: 'Founded in America's heartland'
(local12.com)
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So many corporations are run by people who don't understand their products or consumers. That can't be good for business.
They were not given the job to 'understand' their customers, they were rewarded because they will do what their masters tell them in a moral vacuum. We need to have very long memories that remind us that these people may change now, but if they thought their masters were the old world order once more, they would revert to woke very quickly.