So, is it better to not engage at all, than to ridicule the ridiculous? If we ignore them, do they "lose?" Or do I misunderstand? When I see or compose a meme I consider to be effective (pithy, direct, sometimes subtle, but always coming from a place of truth) I don't feel any kind of negative emotion (at least, not to any great degree) in the reading or composing, but rather a sense of satisfaction in neutralizing an absurd position.