Hmmm another bit of marketing bait swallowed whole? Sunscreen
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OF course sunscreen is critical. But not the toxic stuff from the CVS aisle. Nature's sunscreen, which is getting morning sun exposure before UV is present. Red and infrared light exposure in that time of day prepares the skin for the later UVB onslaught, and regulates the potential damage.
Tell people to get outside in the morning and expose as much as the eyes and skin as they can tolerate, and watch both sunburns and the "need" for sunglasses disappear. And yeah, sunglasses is another industry Psy Op meant to dumb us down and ruin our health. At least as bad as sunscreen, likely worse.