Just curious. He can't be short on money, can he? Nor is it ethical for campaign financing.
I did buy a bunch of silver coins though. Cool story'.
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Most of the time it's somebody else selling the items and they ask for his endorsement. If you read the fine print at the bottom of the page that is selling the items you'll see Trump is being paid for his endorsement but he is not the one selling them.
He doesn't need the money but he's not going to say no to having his name and likeness put out as often as possible.