The MSM is losing viewers because the sheeple are finally waking up to the fact they have been lying to them for decades. They are finally starting to recognize propaganda when they see and hear it.

Another way of looking at it would be that the MSM is the choir, but the congregation has gotten tired of hearing its lyrics and has been slowly filing out the doors for years. They are truly singing to themselves, under the misconception that they are the conveyors of the truth. When the propagandists begin to believe their own propaganda, they have entered the Palace of Psychosis. We must understand that what we are facing is not only or merely a difference of political opinion, but truly a clash of insanity vs. sanity. It is NOT POSSIBLE to "reconcile" the two. Reality (sanity) must prevail.

MSM understands and takes orders from Soros.

https://www.youtube.com/watch?v=xBP6461C0PA