"Like a football coach hyping his team before a game, that is a psyop. The coach is using his players’ emotions to motivate and inspire them to perform a desired action, in this case, play good football. This would be considered a “white” psyop, as it’s not necessarily a bad thing or deceitful, but it is a psyop because it’s weaponizing emotion for a desired outcome.
A “black” psyop would be any use of deceit, manipulation, disinformation, etc., to create a desired outcome. An example of this would be the Russia hoax. This is a psyop, because the media, led by their CIA handlers, intentionally deceived the American People, with the desire to make them hate Trump. They weaponized the public’s emotions using lies.
I’ve seen it happen over the years where people have a strong negative connotation attached to psyops, when in reality, psyops can be a good thing, and the US MIL do have PSYOP units who use truth to help influence and inspire the public for desired outcomes and combat black psyops
In conclusion, not all psyops are bad, and just because something is a psyop, does not make it disinformation. There are good forces fighting back against the ongoing black psyops with psyops of their own.
Psyops take many forms, and the battlefield is everywhere."
There is a similar misconception about "propaganda." The simple-minded view is that "propaganda" = lies. It can be, but it need not be. The more correct view of "propaganda" is that it is "getting the word out." More like advertising, a purposeful action to communicate a message or image to a mass audience. Nothing stops this from being truthful, and much of Trump's campaign was very well-produced propaganda.
You even get this understanding from reading Goebbels' diaries. He always regarded lying as a cheap stunt and not worthwhile. For him, the essence of propaganda was the topic focused on. In hard times, for instance, focus on uplifting things. We know from our own experience that this is what the MSM does: focus on this, and not on that.