Take in mind it's almost always a parent + child. So probably a good third of those already abyssmal attendence numbers are parents.
Plus Disney did a bunch of promotes (free/paid for) tickets to drive people into theater opening weekend (e.g. give out one free ticket since you know they'll bring one or more kids).
Worse than reported. Average of 191 people per theatre (4200 theatres) over the weekend if average ticket price was $20/person.
$16,000,000 / 4200 = $3810 / $20 = 191 people per theatre (3 days)
Take in mind it's almost always a parent + child. So probably a good third of those already abyssmal attendence numbers are parents.
Plus Disney did a bunch of promotes (free/paid for) tickets to drive people into theater opening weekend (e.g. give out one free ticket since you know they'll bring one or more kids).