52 🚨 GO WOKE, GO BROKE 🚨 | Jaguar Land Rover rebranded itself with woke slogans like “delete ordinary” & “live vivid.” | Now it’s shut down by a massive cyberattack, mocked by hackers, and facing chaos in its factories. | You can’t make this stuff up. 🧵 (twitter.com) Embarrassing! posted 277 days ago by MuckeyDuck 277 days ago by MuckeyDuck +52 / -0 12 comments share 12 comments share save hide report block hide replies
To Tata Motors (India) in 2008. And then Tata recently sold it to Geely. Figured the new vision forward at Jaguar was not viable for them. (But they are keeping Land Rover, thank goodness.)
https://enginepatrol.com/tata-is-selling-jaguar-to-geely/
Interesting. Did not know.