I like this sign !??
(media.greatawakening.win)
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Weird coincidence, the prices doubled the day this sign went up.
Pretty cool.
Most people don't realize that this is exactly how sales work. Case in point: DeWalt usually has plastic-wrapped four-packs of screw bits, drill bits, etc regularly priced at $35 during the year. In November, and I just noticed this April, they are bumped up to $50 for a month or two. At Xmas (or Memorial Day/Father's Day??), they will list them at half-price.
Yes, it's still cheaper at $25, but the point is the same. They raise the price, then put them on sale.
The Kohls sales model.
The old JC Penny's sale model too.
My family has run several small businesses. It is truly amazing how cheap things are at a wholesale price. As youngsters , working in our stores, we were told that everything we got at wholesale we doubled in price and 10 % was added on top of that. If we were selling to a tough customer we were told to say" well don't tell my dad but I will give you 25% off, 30% off, etc, up to 50 % off". We would still make at least 10 % on the sale!