Oh definitely, turmeric has so many good healthy qualities. And it can be used as yellow food coloring. If you look at foods (usually crackers, chips, etc.) that are yellowish like goldfish crackers (with advertising aimed at kids), they usually contain Yellow #5 and/or 6. That has been shown to cause hyperactivity in children, and is in general not good for anyone really. It's not as bad as some other chemical food additives, but it's not great either. Smart food manufacturers will use turmeric as a yellow food dye. There are actually quite a few that do, and I'm always happy when I see it.