NRA drops new ad..." The Left's Worst Nightmare".
(choiceclips.whatfinger.com)
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Drop can also mean that in english. Often the context determines which meaning.
But the context "NRA drops new add" seems very clear to me, and that is they published or intended to publish the ad, and then pulled it. Oh well, who am I to argue the meanings in a foreign language... :)
It's about context. "Company drops new ad for product" is different from "Company drops ad after complaints."
Sure, I understand that now, but you just added context in your examples. OP's sentence only has the ellipsis ...