This guy has half a million 'followers'...
(media.greatawakening.win)
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A follower is generally someone that goes with whatever they're told. He was basically saying that they have have a million people following them, but that the word "follower" isn't an accurate description to depict these people who are anything but "followers".
A social media follower is just someone subscribed to the content you put out, be it tweets or videos or posts.