To me, this promotes division which I'm against no matter which side it comes from. The last thing we need is to make the people who took the stab ,for whatever reason, think we're coming across as superior to them. Particularly when trying to convince them not to take stab 3,4,5 and so on.
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The term was originally coined by J.K. Rowling to mean those who had a lineage of wizardry on both sides of their family. the obverse is 'mudblood', for people who only had one wizard parent. I believe that it was based on the Nazi heritage research for SS membership. Not that the purebloods were arrogant and looked like Nazis in the movies. However, I embrace the term.
I think quite a few people aren't really getting the point of the pureblood meme.
The idea behind it was to take the Deathly Hallows symbol -- a design that many leftists have tattooed on them -- and turn it into a "hate symbol for the unvaccinated," ala the OK sign. The fact that Rowling is a TERF feeds beautifully into the whole thing, and hopefully the meme will force tens of thousands of butthurt lefties to remove their tattoos.
To use it anonymously online, you can go full smug Malfoy on your opponents. In real life, though, you wouldn't mention it until someone else brought it up, then just chuckle and play it off: "oh yeah, I guess I am pureblooded haha" or "pureblooded? What does that mean?" and so forth.
So no one should be getting genuinely divided by this that hasn't been already.