I think many, many people would notice the "Not", and at least read the headers of each of the 10, and then, if they have time, read the text that goes with it. If they are "normies", they would either go "hmmmm", and start questioning the propaganda, or they would go "lousy right-wing propagandists!", and just dismiss it. But for those who go "hmmmm", it would be a powerful way to get them to question all things covid.
I think many, many people would notice the "Not", and at least read the headers of each of the 10, and then, if they have time, read the text that goes with it. If they are "normies", they would either go "hmmmm", and start questioning the propaganda, or they would go "lousy right-wing propagandists!", and just dismiss it. But for those who go "hmmmm", it would be a powerful way to get them to question all things covid.
Unless they're interested by the headline, then they will read reams of it.
Like if it said "cure for cancer you can make at home today" and your mother just got diagnosed, you would read every word.
In this case though, you are correct, absolutely nobody is interested in covid or vaccines.
It is cliche, but its also effective for click-baiting
Bus ads and subway ads are a captive audience. When you are standing there, usually for several minutes, your vision will inevitably take in the ads.