Someone did a really interesting dig on that. Apparently that's getting a huuuuuge boost in showings starting on the 6th or 7th, as in for some theaters that's all they'll be showing for a week. It's the same here in NYC with some big theaters. It's 355 only for a whole week, then back to "normal" movies.
Who can afford to pay thousands of theaters to play one movie multiple times a day, telling them not to also not play big-name movies that will get a lot of people to theaters, like Spiderman? Even though it's Universal, that's a hell of a lot of money. AMC on 34th is playing 355 for a week straight. That's a big name in a prime location.
Someone did a really interesting dig on that. Apparently that's getting a huuuuuge boost in showings starting on the 6th or 7th, as in for some theaters that's all they'll be showing for a week. It's the same here in NYC with some big theaters. It's 355 only for a whole week, then back to "normal" movies.
Publicity stunt.
Who can afford to pay thousands of theaters to play one movie multiple times a day, telling them not to also not play big-name movies that will get a lot of people to theaters, like Spiderman? Even though it's Universal, that's a hell of a lot of money. AMC on 34th is playing 355 for a week straight. That's a big name in a prime location.