Exactly. The concerted messaging and imagery didn’t just happen overnight. It was a coordinated global roll out of an ad campaign. They knew this was going to happen and were prepared for it but I think it was accidentally released too early and wasn’t virulent enough. After all they’d spent years priming the public cons iy with imagery like world war Z, the walking dead and 28 days later that virus = zombie apocalypse so folks were ripe for the scare tactics. So they took the L of the accidental release and ran with it and let their hype media machine do the rest.
Exactly. The concerted messaging and imagery didn’t just happen overnight. It was a coordinated global roll out of an ad campaign. They knew this was going to happen and were prepared for it but I think it was accidentally released too early and wasn’t virulent enough. After all they’d spent years priming the public cons iy with imagery like world war Z, the walking dead and 28 days later that virus = zombie apocalypse so folks were ripe for the scare tactics. So they took the L of the accidental release and ran with it and let their hype media machine do the rest.