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It's not about what you (plural, not you personally) mean it to be.
It's about how it affects people.
Semiotics, the study of signs, is an entire field.
Companies and movements don't just willy-nilly select a logo or a symbol -- they do the research behind it first. What does it communicate?
What does it communicate on the surface level?
And at a subconscious or subliminal level?
And this one does not pass the smell test.
It's creepy and turns my stomach.
It is clearly creepy. They ones defending it are using some serious mental yoga to try and reconcile the unreconcilable.