So her target market is young, “diverse” drinkers—and she’s not being inclusive of the older, established, reliable market of BudLite drinkers? In fact, she insults them. So you can cross all old guys off the buyers’ list.
Did Anheuser-Busch do any reliable studies of actually how many drinking-age LBQTABCXYZs there are? Does anyone have any idea at all of what minuscule percentage of that minuscule population even drink beer at all?
Last question: How many in that infinitesimally small number could possibly be persuaded to drink the go-to drink of their aging boomer parents? What would that look like?
So her target market is young, “diverse” drinkers—and she’s not being inclusive of the older, established, reliable market of BudLite drinkers? In fact, she insults them. So you can cross all old guys off the buyers’ list.
Did Anheuser-Busch do any reliable studies of actually how many drinking-age LBQTABCXYZs there are? Does anyone have any idea at all of what minuscule percentage of that minuscule population even drink beer at all?
Last question: How many in that infinitesimally small number could possibly be persuaded to drink the go-to drink of their aging boomer parents? What would that look like?
I bet their Focus Groups were hilarious! 🍻
Exactly!! Lol
No studies are needed when your funding comes from your ESG scores. Their customers are investors, not the beer drinkers.