Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... - The Great Awakening

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Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... (files.catbox.moe) - SALT -

posted 1 year ago by purkiss80 1 year ago by purkiss80 +134 / -0

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– normalstreet 1 point 1 year ago +1 / -0

No studies are needed when your funding comes from your ESG scores. Their customers are investors, not the beer drinkers.

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