Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... - The Great Awakening

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Alissa Heinerscheid, Bud Light’s VP of Marketing, explains the strategy of using "inclusive" marketing to promote the "declining" American beer brand to young people... (files.catbox.moe) - SALT -

posted 1 year ago by purkiss80 1 year ago by purkiss80 +134 / -0

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– Mister_Winston 9 points 1 year ago +9 / -0

Bud Light and other swill beers are in decline because the standard of quality in the industry has risen. Better beers are now affordable to lower and middle classes. It has nothing to do with brand.

EDIT: Also, working class people find transgenderism gross.

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– 335K 2 points 1 year ago +2 / -0

Ding ding ding.

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