I actually like Bud (not Bud Light so much) and I've been drinking it for years but this boycott has impetus. If we're able to pull this off - the grass roots obliteration of a company this big - then it might stop all this woke bullshit for good. I've been drinking other things besides Bud for the last couple weeks. I accidentally bought some AB products out of ignorance. Not a big fan of Coors. But damnit, I'm willing to sacrifice my beer drinking altogether to take this as far as it needs to go.