232 This is how you market beer! (twitter.com) posted 1 year ago by TrueAnon 1 year ago by TrueAnon +232 / -0 32 comments share 32 comments share save hide report block hide replies
Partnered with Woke Molson-Coors in 2021
I mean, they're still privately-owned by the grandson of the German immigrant who started the company.
They made a deal with a Molson in order to expand into the Western market. https://www.yuengling.com/news/yuengling-and-molson-coors-form-joint-venture-to-expand-geographic-footprint-of-yuengling-beers/
And isn't Molson-Coors also owned by AB now?
Really? I haven't looked into their financial background but that's disappointing. Oh well I don't drink Yuengling anyways, if I'm going to drink I typically support local craft brewers. These days I only drink a couple times a month at most though.