UK Phone alert: guess who was paid for it…
(media.greatawakening.win)
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Also, I don't see how a "phone alert yesterday" cost millions of pounds. Maybe setting up the entire system that was tested that day cost that much, but this seems either badly worded at best, or deliberate disinfo at worst.
Yes to the idea of the cost to set up the system. And yes, I doubt it cost "millions" to send the message.
UK population = 67M. Assume 3/4 of those people have mobiles, and stop down to 1/2 to be conservative. 33.5M. Cost to deliver 1 SMS message is probably ~£0.01/message.
33.5M x £0.01 = £335k.
Yesterday I heard on a podcast to which I subscribe that this solution uses CB, Cell Broadcast. Sounds reasonable. If that is the case, no incremental fees to stage and send texts.