If Mulvany thinks he can rehabilitate his image and win people over, he's SADLY mistaken. That goofball just helped ruin a longtime American brand, so piss on him and his silly vaudeville act.
Hopefully it gets those doing the hiring to pay more attention to things like pronouns on their resumes. They thought "go woke go broke" was an empty threat. This is where they begin to take it more seriously.
The article does not mention a 12 year old girl?!?!?!
Bud Light parent company Anheuser-Busch is desperately scrambling to rehabilitate their image following corporate suicide over a transgender ad campaign featuring TikTok influencer Dylan Mulvaney.
In order to make amends with distributors after off-site sales fell 26.1% in the week ending April 22 vs. one year ago, the company has pledged to boost marketing spending on Bud Light and accelerate production of a new slate of ads, according to the Wall Street Journal, which adds that Anheuser-Busch will give a 'case of Bud Light to every employee' of a wholesaler.
Meanwhile, sales of rival brands Coors Light and Miller Light each grew 21% during the same period ending April 22.
The efforts are continuing a month after Dylan Mulvaney, a transgender social-media star, spoke in an Instagram video about a personalized can of Bud Light that the brewer had sent her as a gift. The April 1 post sparked a boycott that caused sales to plummet for both Anheuser-Busch and its independently owned distributors. The distributors’ employees, many of whom drive trucks bearing the Bud Light logo, were confronted by angry people on streets, in stores and in bars. -WSJ
The deterioration of Bud Light's market share "continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time," according to Beer Business Daily.
The fallout has spread to other Anheuser-Busch brands as well, including Budweiser, Busch Light, and Michelob Ultra, according to Bump Williams.
"It sent shock waves through distributors," according to Jeff Wheeler, vice president of marketing for Del Papa Distributing near Houston, Texas, adding that his staff has fielded "tons of phone calls from people being very hateful."
Two Bud Light marketing executives have been placed on administrative leave in the wake of the controversy.
Marketing Vice President Alissa Heinerscheid took a leave of absence after the Daily Caller reported on photos of her at a college party following comments she made slamming Bud Light’s customer for being “fratty.” Budweiser reportedly announced Sunday that Daniel Blake, group vice president for marketing at Anheuser-Busch, was also taking a leave of absence. -Daily Caller
After three weeks of social media silence, Mulvaney posted a TikTok video mansplaining that he wishes he could be reincarnated as someone "non-confrontational and uncontroversial."
"I don’t know if reincarnation is a thing, but in my next life I would love to be someone non-confrontational and uncontroversial — God that sounds nice!" he said, adding "The good news is that the people pleaser in me has nearly died, because there’s clearly no way of winning over everyone."
Mulvaney has also inked advertising deals with Instacart, Nativ, Ulta Beauty, Nike, and others.
Anheuser-Busch will report quarterly earnings on Thursday. We're sure they'll receive some interesting analyst questions... and of course a big question on everyone's mind; will they cut outlook?
Dylan Mulvaney identifies as a 12 year old girl. To those of us who know that about him this article clearly shows that they are marketing to him. If he identifies as a woman and they take that seriously enough to refer to him as a woman and celebrate his womanhood then why are they drawing the line there? He identifies as a 12 year old girl. They can't say "he's just pretending" at this point. If they believe he is a woman because he said so they have to believe that he is a 12 year old girl because he said so. So, yes, this article admits they are marketing to a 12 year old girl without having to explicitly say those words verbatim.
I am truly blow away by all the 'supporting info' you two have provided. I can 'see that the info IS clearly in the article also'. Thank you both so much for the 'detailed' and 'accurate' information.
If it were common knowledge then why would I ask for the info?
Of course the article does not say that they are enticing a 12 year old girl.
But what they are saying is Mulvaney is a 12 year old girl because he identifies as that. And they support him (her or whatever)
Well then fine. Why are they giving "her" beer? She is a 12 year old girl That's the way 'she" wants to be treated. Fine then treat her like a 12 year old girl.
We need to call them out on their BS.
A lot of companies we grew up with and were part of the American experience deceived us. This is the straw that broke the camel's back. It has momentum. We aren't letting go. We'll be talking about a tranny on a beer can five months from now. Hopefully five years from now.
You have the option of skipping the conversation.
We are also only 3 weeks into the reported sales drop. We have caused them to drop 26% by the third week which ended 4/22. This past week should be huge because it took this long for normies to join the boycott.
Did you hear the Congressional testimony last week about the domestic surveillance? IG Horowitz testified that there are over 10,000 federal employees who have access to NSA data on every American, and over 30% of those NSA searches were "non-compliant," i.e. illegal. Probably not because even our own Great Awakening commmunity spent more time, effort, and energy talking about a tranny on a beer can than the illegal domestic surveillance our own government is conducting on us. Imagine if all of that collective anger and energy spent on a beer can were instead spent exposing this illegal surveillance. Now you know why they want you diverting your anger toward a beer company. As long as your anger and time is spent on some forgettable tranny and definitely not on exposing how the government is abusing its power to surveil and shut down its opposition with no consequence, then they consider losing 25% market share a worthy investment.
If Mulvany thinks he can rehabilitate his image and win people over, he's SADLY mistaken. That goofball just helped ruin a longtime American brand, so piss on him and his silly vaudeville act.
This marketing fiasco will be studied for years! Bet those other companies are pausing their campaigns that promotes a mental disorder.
Hopefully it gets those doing the hiring to pay more attention to things like pronouns on their resumes. They thought "go woke go broke" was an empty threat. This is where they begin to take it more seriously.
The article does not mention a 12 year old girl?!?!?!
Bud Light parent company Anheuser-Busch is desperately scrambling to rehabilitate their image following corporate suicide over a transgender ad campaign featuring TikTok influencer Dylan Mulvaney.
In order to make amends with distributors after off-site sales fell 26.1% in the week ending April 22 vs. one year ago, the company has pledged to boost marketing spending on Bud Light and accelerate production of a new slate of ads, according to the Wall Street Journal, which adds that Anheuser-Busch will give a 'case of Bud Light to every employee' of a wholesaler.
Meanwhile, sales of rival brands Coors Light and Miller Light each grew 21% during the same period ending April 22.
The efforts are continuing a month after Dylan Mulvaney, a transgender social-media star, spoke in an Instagram video about a personalized can of Bud Light that the brewer had sent her as a gift. The April 1 post sparked a boycott that caused sales to plummet for both Anheuser-Busch and its independently owned distributors. The distributors’ employees, many of whom drive trucks bearing the Bud Light logo, were confronted by angry people on streets, in stores and in bars. -WSJ
The deterioration of Bud Light's market share "continued apace through the third week of April — and actually somehow worsened. We’ve never seen such a dramatic shift in national share in such a short period of time," according to Beer Business Daily.
The fallout has spread to other Anheuser-Busch brands as well, including Budweiser, Busch Light, and Michelob Ultra, according to Bump Williams.
"It sent shock waves through distributors," according to Jeff Wheeler, vice president of marketing for Del Papa Distributing near Houston, Texas, adding that his staff has fielded "tons of phone calls from people being very hateful."
Two Bud Light marketing executives have been placed on administrative leave in the wake of the controversy.
Marketing Vice President Alissa Heinerscheid took a leave of absence after the Daily Caller reported on photos of her at a college party following comments she made slamming Bud Light’s customer for being “fratty.” Budweiser reportedly announced Sunday that Daniel Blake, group vice president for marketing at Anheuser-Busch, was also taking a leave of absence. -Daily Caller
After three weeks of social media silence, Mulvaney posted a TikTok video mansplaining that he wishes he could be reincarnated as someone "non-confrontational and uncontroversial."
"I don’t know if reincarnation is a thing, but in my next life I would love to be someone non-confrontational and uncontroversial — God that sounds nice!" he said, adding "The good news is that the people pleaser in me has nearly died, because there’s clearly no way of winning over everyone."
Mulvaney has also inked advertising deals with Instacart, Nativ, Ulta Beauty, Nike, and others.
Anheuser-Busch will report quarterly earnings on Thursday. We're sure they'll receive some interesting analyst questions... and of course a big question on everyone's mind; will they cut outlook?
That moron Mulvaney identifies as a 12 year old girl.
They want to play that game then play it all the way
You claimed "The article shows that Bud Light is enticing a 12 year old girl into drinking beer."
It simply does not.
Dylan Mulvaney identifies as a 12 year old girl. To those of us who know that about him this article clearly shows that they are marketing to him. If he identifies as a woman and they take that seriously enough to refer to him as a woman and celebrate his womanhood then why are they drawing the line there? He identifies as a 12 year old girl. They can't say "he's just pretending" at this point. If they believe he is a woman because he said so they have to believe that he is a 12 year old girl because he said so. So, yes, this article admits they are marketing to a 12 year old girl without having to explicitly say those words verbatim.
I am truly blow away by all the 'supporting info' you two have provided. I can 'see that the info IS clearly in the article also'. Thank you both so much for the 'detailed' and 'accurate' information.
If it were common knowledge then why would I ask for the info?
For those that are were confused like me:
https://thepostmillennial.com/watch-dylan-mulvaney-cosplays-as-little-girl-in-disturbing-new-viral-video
(Good Lord this place is becoming more and more like Reddit with each passing day.)
FFS
Of course the article does not say that they are enticing a 12 year old girl. But what they are saying is Mulvaney is a 12 year old girl because he identifies as that. And they support him (her or whatever) Well then fine. Why are they giving "her" beer? She is a 12 year old girl That's the way 'she" wants to be treated. Fine then treat her like a 12 year old girl. We need to call them out on their BS.
We are now in Week 5 of talking about a tranny on a beer can.
A lot of companies we grew up with and were part of the American experience deceived us. This is the straw that broke the camel's back. It has momentum. We aren't letting go. We'll be talking about a tranny on a beer can five months from now. Hopefully five years from now. You have the option of skipping the conversation.
We are also only 3 weeks into the reported sales drop. We have caused them to drop 26% by the third week which ended 4/22. This past week should be huge because it took this long for normies to join the boycott.
Did you hear the Congressional testimony last week about the domestic surveillance? IG Horowitz testified that there are over 10,000 federal employees who have access to NSA data on every American, and over 30% of those NSA searches were "non-compliant," i.e. illegal. Probably not because even our own Great Awakening commmunity spent more time, effort, and energy talking about a tranny on a beer can than the illegal domestic surveillance our own government is conducting on us. Imagine if all of that collective anger and energy spent on a beer can were instead spent exposing this illegal surveillance. Now you know why they want you diverting your anger toward a beer company. As long as your anger and time is spent on some forgettable tranny and definitely not on exposing how the government is abusing its power to surveil and shut down its opposition with no consequence, then they consider losing 25% market share a worthy investment.