I get your sentiment, but that really isn't necessary and would hurt the brand. It would be like Rolex selling a watch at Wal-Mart. Nobody needs a Ferrari, or a Rolex, or most other luxury goods. They're made for people who value nice things and are willing to pay for them. What would life be if there weren't nice things to work towards? What if the best car we could ever get is some ugly boxy thing like old Soviet era cars.
I don't own a Ferrari, but they're fun to look at and as a kid they were fun to dream about. But I imagine both you and I have much better things to spend that money on than a car.
Great. Now, make one the average person can afford, then I'll be impressed.
That's exactly what I was gonna say. I wanna reward companies that stand up to the lies. Maybe I'll by a Ferrari T-shirt ;)
If the average person could afford one, no one would want one. Nothing wrong with high end brands.
You cannot buy a Ferrari.
https://www.autoevolution.com/news/the-strict-rules-of-ferrari-ownership-you-dont-choose-ferrari-chooses-you-141173.html
Even a rumor that you need to first own a Fiat or other car from them.
You've to own a certified pre-owned Ferrai in order to buy a new Ferrari. This keeps the secondary market high.
Unlike Jaguar they want to know that you can afford their repairs.
I know a guy who upgrades every year or two and profits on his previous model due to this exactly. He is a smart investor and knows this market well.
I get your sentiment, but that really isn't necessary and would hurt the brand. It would be like Rolex selling a watch at Wal-Mart. Nobody needs a Ferrari, or a Rolex, or most other luxury goods. They're made for people who value nice things and are willing to pay for them. What would life be if there weren't nice things to work towards? What if the best car we could ever get is some ugly boxy thing like old Soviet era cars.
I don't own a Ferrari, but they're fun to look at and as a kid they were fun to dream about. But I imagine both you and I have much better things to spend that money on than a car.