I think if they came out publicly and said they were wrong, it was a mistake, the people who thought it was a good idea are fired, they promise to never do, support or endorse anything like that again, that the brand might have a chance at recovering.

But they won't ever do that. They and many other woke corporations see more potential for financial benefit from a high ESG score than from actual customers and products.

That's right, these corporations see their future financial success in maintaining a high ESG score.