How many people in the US have seen Sound of Freedom??
GOOoOoooooooo!!!
We keep hearing about the money, but for public exposure isn't it more important how many people have seen it? So at 100 million $ at an average of $10/ ticket, that would come to 10 million people. Yes?
We need to get this to 100 million views.
The purpose of releasing this film was to expose the horrors of human trafficking to the general population. The distributors and theaters took a financial risk by showing this film, especially during the "summer blockbuster" period.
The revenue taken in by the distributor and the theaters is more important than the number of viewers, especially during the first few days/weeks, which is the true benefit of paying it forward. If they lost money, they would stop showing the movie. The longer the film stays in theaters, the more people see it and its popularity spreads by word of mouth. As the number of people talking about it increases, pressure increases on the MSM to talk about it as well. This creates a dilemma for the MSM, because ignoring or disparaging the movie further diminishes their credibility.
Butts in seats only matter when empty seats mean less revenue, like on an airplane.
Fair point, pay-it-forward helps to keep it in theatres longer so that people who may have held off or not heard of it get a chance to watch it.
But still makes it impossible to measure viewership, should that even matter.
Yeah, it is impossible to measure actual viewership. The benefit or tradeoff is that the film gets more exposure the longer it stays in theaters. In the long run, the increased exposure is should result in more viewers.
I suspect that the MSM thought that they could end the theater run with bad reviews and mockery preventing people from going to see it.