Jaguar hasn't been Jaguar since the original XKE and XJ6 died. At that point they lost what made them unique and they just became another badge-engineered blob-mobile
Speaking as a Jaguar-owner since 2004, I can say assuredly they are not. Along with their companion brand, Land Rover, which I have also and presently own.
Their recent history is instructive. Their ownership under Ford tutored them in modern quality control (freeing them from the jokes about Joseph Lucas being the Prince of Darkness). Tata Motors is arguably the largest producers of automobiles in the world. The then Chairman, Ratan Tata, agreed in 2008 to purchase Jaguar and Land Rover from Ford, partly out of his enthusiasm for the brands as a young man. His vision was to encourage their growth and well-being. They are doing well. They really don't need airhead advertising.
Jaguar hasn't been Jaguar since the original XKE and XJ6 died. At that point they lost what made them unique and they just became another badge-engineered blob-mobile
Speaking as a Jaguar-owner since 2004, I can say assuredly they are not. Along with their companion brand, Land Rover, which I have also and presently own.
Their recent history is instructive. Their ownership under Ford tutored them in modern quality control (freeing them from the jokes about Joseph Lucas being the Prince of Darkness). Tata Motors is arguably the largest producers of automobiles in the world. The then Chairman, Ratan Tata, agreed in 2008 to purchase Jaguar and Land Rover from Ford, partly out of his enthusiasm for the brands as a young man. His vision was to encourage their growth and well-being. They are doing well. They really don't need airhead advertising.
how much did you get paid for that advert?
"That advert"? The airhead advert? Why would you mistake me for an airhead?
You are correct The cars have improved greatly