And those big flags. If you assume they just stopped to get that photo right after getting out of the helicopter and seconds before the medical staff took the pilot you'd assume it would be just the men and the pilot. Maybe use photoshop to put the text and the flags into the picture later, but a well arranged picture with several big flags and two men holding the text while the men around the pilot seem to be in a nicely thought out formation to make the picture as photogenic as possible?

Seems like something that would take too much time to bother with it at a moment like that, when, as you said, the priority should be to get the injured pilot transferred to somewhere where he can get the medical and other attention he needs as fast as possible?

Yep. Just looks wrong. Unless we assume that the guy wrapped in the flag is not the pilot but somebody just pretending to be him so they could take a publicity photo, which I suppose might just be possible, although even with that the photo would need to be rather heavily edited with photoshop or similar program to make it look that neat. So AI looks like the most likely alternative.