For perspective, in 1964 70 Million tuned in to watch The Beatles on Ed Sullivan.
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The opening ceremony of the Olympic Games in Rio de Janeiro drew an average audience of 25.6 million viewers in the United States.
The opening of the 2012 London Olympics had 40 Million viewers.
7 Million viewers for the Beijing 2022 Winter Olympics is pathetic.
But it is Winter Olympics. I never watched Winter Olympics growing up
You didn't but over 16 million tuned in to the 2018 Winter Olympics, and less than half of them did this year.
You're not the viewer they lost.
If you are looking to make small talk with morons in a new community, it helps to know what the masses are watching.
Well the masses ain't. And because the masses ain't watching, the by-product viewers described above are gone too.
FACT: Only weirdos and slaves watch the Olympics. It's just another low-quality China product Americans are so sick of.