Kari Lake..."I just got some really painful, hurtful news about Katie Hobbs...My Team is triple confirming its true. Tomorrow I will be releasing. Bad stuff!"
(media.greatawakening.win)
** INCOMING **
They do it because it works to get the word out. It got a thread here as you can see.
Those video ads on YouTube. Ive got this 10 second secret to share with you, so let us string you along for 2 hours telling you about how awesome this secret is, and why these 20 random people think the secret worked good for them!
Heres an idea, if you have a 10 second secret thats so wonderful, why not just buy a 30 second YouTube ad and tell us what it is without the extra bs.
You have the correct answer. It's all about timing and framing (read "when" The Scientific secrets of prefect timing), and additionally to expand on what you said, by announcing early they basically build a "subscribed" audience which allows them to reach a larger audience