And now Miller Lite is going woke, and now they need to go broke
(www.youtube.com)
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It's almost like watching a controlled demolition.
Edit: How do you destroy something quintessentially American? You turn the American people against it! Look what they did with sports, TV and now beer.
Yeah, no shit, right? I mean execs at Miller HAD to have been watching the situation with Bud Light. But then decided to run this ad? Despite people jumping ship to their product? Thanks for making that point. Now it makes a lot more sense.
I'm starting to wonder if this is the reason myself...
The more I consider this the more right I think you are. Someone put forth a very plausible theory that the Bud Light "girl boss" lady who tanked their brand had specific "handlers" or "coaches" telling her to go woke. She even mentions them in the infamous video. She was told what to do by someone else and she did it. And her bosses at Transheuser Busch signed off on it.