All the AB CEO had to do was immediately fire the people involved and make an apology that this promotion should not have executed. Instead, they let this drag out, waited 2 months to fire the people involved and still hasn't apologized.
This failure will be taught in business schools for the next 100 years.
I was thinking about the Bud Light boycott long-term.
I think Bud Light, and a lot of other companies, were surprised by the success of the boycott, and will have to consider that every time they decide to go woke.
What if, we had an annual Bud Light boycott for the entire “Pride Month” every year, until Bud Light completely disengages from all things Pride Months and woke.
Every year, Bud Light sales collapse for 30 days in June. So they have to maintain capacilty for the other 11 months,
Sure, but if AB apologized or backpedalled in any way the gay bunch would have had a shrieking meltdown and made it that much worse for Transheuser. The gay bunch pretty much has to "maintain order" or else it loses their power of fear. A boycott that draws blood is the gay bunch's worst fear, even Targay and Starbucks blinked on it.
All the AB CEO had to do was immediately fire the people involved and make an apology that this promotion should not have executed. Instead, they let this drag out, waited 2 months to fire the people involved and still hasn't apologized.
This failure will be taught in business schools for the next 100 years.
They also continued to support an LGBTG+++++ festival in Canada a week or two ago.
I was thinking about the Bud Light boycott long-term.
I think Bud Light, and a lot of other companies, were surprised by the success of the boycott, and will have to consider that every time they decide to go woke.
What if, we had an annual Bud Light boycott for the entire “Pride Month” every year, until Bud Light completely disengages from all things Pride Months and woke.
Every year, Bud Light sales collapse for 30 days in June. So they have to maintain capacilty for the other 11 months,
But once a year they get a reminder.
I like how you think!
Ba-doomp TISHHHH
Sure, but if AB apologized or backpedalled in any way the gay bunch would have had a shrieking meltdown and made it that much worse for Transheuser. The gay bunch pretty much has to "maintain order" or else it loses their power of fear. A boycott that draws blood is the gay bunch's worst fear, even Targay and Starbucks blinked on it.
They are the minority. AB's sales would not have tanked that bad.