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I don't think something representing unity is bad regardless of if it does what's its meant to do
The HH salute is unifying, but I think that then calls into question under what are they unified? I think it matters and not the unification itself.
Just to give a more concise opinion on this: I guess it is similar to a flag in a way, the flag is meant to unify people under a single banner to represent certain sovereign principles. I think the idea of having a banner or gesture or action that we can participate in to represent our unity, the commitment to it and provide a sense of fellowship can be useful. But we need to be careful to keep in mind that our unity of those soveriegn principles should be ones that are good and not evil. Like a NAZI flag vs the American one in a way.
It's not about what you (plural, not you personally) mean it to be.
It's about how it affects people.
Semiotics, the study of signs, is an entire field.
Companies and movements don't just willy-nilly select a logo or a symbol -- they do the research behind it first. What does it communicate?
What does it communicate on the surface level?
And at a subconscious or subliminal level?
And this one does not pass the smell test.
It's creepy and turns my stomach.
It is clearly creepy. They ones defending it are using some serious mental yoga to try and reconcile the unreconcilable.