TLDW: We are largely to blame. We gave The Real World our viewership, and that made them focus on reality TV, which got them their highest ratings ever--at the cost of their soul.
People say that, but I think that's the death throes. The expiration occurred in around 2000 or so, when literally overnight, MTV changed their predominant format from Rock to Rap/RnB. Yo MTV Raps went from a show on at 1am to become the entire format.
"And now, on All Things Rock, today we have Nelly and the St. Lunatics!"
MTV died when they stopped playing music videos.
A decade ago, there was a great comedy sketch about this.
TLDW: We are largely to blame. We gave The Real World our viewership, and that made them focus on reality TV, which got them their highest ratings ever--at the cost of their soul.
What’s a music video? - MTV
Sort of like kfc stopped selling chicken and just calls themselves KFC
Popped in the say this. Reality degenerates isn't Music Television! But I'm old enough to remember when it started and watched the videos.
People say that, but I think that's the death throes. The expiration occurred in around 2000 or so, when literally overnight, MTV changed their predominant format from Rock to Rap/RnB. Yo MTV Raps went from a show on at 1am to become the entire format.
"And now, on All Things Rock, today we have Nelly and the St. Lunatics!"
Including Kid Rock to make sure even "rock" was just commercialized urban hip hop with some guitars.
"Does Prog Rock belong in the Rock n Roll Hall of Fame?" Nah. "How about Run DMC?" OK!! And, don't forget to Vote or Die, kids!
exactly