This thing is going viral and a legitimate business would be overjoyed with this kind of publicity.

But no, they are actively trying to stop their consultancy involvement being noticed by the public, and are trying to slink back into shadows where they have existed until now:

Interesting comment I found while researching:

This whole story is weird - Sweet Baby Inc clearly aint proud of their 'work' cuz if they were they'd stand tall and trumpet their work instead of hiding and deleting pages and attacking this group. And if they're not proud of their work, it means on some level they know they're wrong. And if they know they're wrong, most likely so do the companies allowing this.

Normies are just NOW getting fed up with their shit. Many gamers, myself included, have been screaming about this censorship from the rooftops since fucking 2015 2014! (man time flies)

The situation started as GamerGate, when (and this will sound familiar) gaming journalists and shitty feminist game developers with no talent started having sexual affairs with each other as a pay for play scheme. "I suck your dick, you advertise my game everywhere." They got found out because (surprise, surprise) the female developer was in an actual relationship at the time and their real significant other wasn't too happy when he learned the truth. And what happened? Well, you'd think this would be the scoop of the century for games media, but NO! No one reported a damn thing, and I bet you can guess why. If you guessed "because, just like all other media and their schemes, video game media is all in on it together too," then congratulations, you're correct!

Now of course, when enough people started talking about it, they had to course correct, and who did they blame it all on? "This is the fault of russians- I mean, gamers themselves! Yep, we aren't at fault for being misleading hacks, it's sexist gamers fault for pointing it out!" They doubled down, blamed it on everyone else by calling them some kind of '-ism', and proceeded with their ways.

So, how does this all still connect to what you just discovered, OP? Well, would you believe me if I said IT'S THE SAME FUCKING PEOPLE, STILL? Because, you guessed it, Sweet Baby Inc, among other "consulting firms", all employ the exact same fucking losers from then. This has been coming full circle for quite some time now, but sadly, it will still take a massive exodus of these types from game development studios as well BEFORE it gets any better. That same sentiment goes for media outlets, too. Notice how the big ones aren't discussing this Sweet Baby Inc situation. Same people from 2015, so they'd be bad mouthing their friends! THEY'RE ALL ON THIS SINKING SHIP TOGETHER!

Luckily, companies hate losing money, and the only reason they bought into their bullshit was because they thought they'd make even more money. I mean, when you can literally have all of the games media sucking your products dick 24/7 so long as you conform, it comes off as if you're winning when you see nothing but glowing praise. Too bad their pockets don't reflect that same sentiment (for them), but these developers are starting to put 2 and 2 together and realizing the truth right under their noses. And that truth is that GAMERS DON'T WANT WOKE SHIT! Who could have guessed making video games for non-gamers would lead to lower sales?

There have been MASS layoffs across the board in the games industry the past few weeks because of horrible financials, and it seems to be the DEI groups that are getting cut the most from companies. It's still going to take time, but entertainment industries across the board are starting to turn around now that they realize the jig is up. I hope most of them crash and burn for their hedonism and new companies can grow from their ashes instead.

For Sweet Baby and all these consulting firms, it's only a matter of time. They cannot stand being cast into the light and exposed for everyone to see, (which means they are KNOWINGLY doing a disservice to people) and now we see them lashing out because of it. When do you receive the most flack? WHEN YOU'RE OVER THE TARGET! And being exposed is their biggest fear, because being exposed and labeled means everyone will avoid them like the plague. Swamp vampires only succeed when you invite them in, they know they're screwed now that everyone recognizes them. Glorious.

Thanks for posting this here, OP, hopefully I added a little context for those who aren't gamers. It will sound very familiar to us here, though, because evil only has one playbook: deception.

Can someone archive their company website/socials/linkedin etc? They could disappear shortly as their reputation is basically in the toilet right now. They are currently in process of locking their socials and profiles.

I cant even get archive.is or its usual mirrors to load today.

For PC gaming, there is a Steam Curator channel that lists all of the games involved with Sweet Baby Inc.

https://store.steampowered.com/curator/44858017-Sweet-Baby-Inc-detected/

Hah. I was wondering when Sweet Baby Inc. would pop up in our sphere.

Awful people, and responsible for far too many flops in gaming -- and representative of many companies in other forms of media that skirt by with their influence.

I remember back in the Voat days a DE pediatrician was convicted . He had those swirls in his business logo. I looked and can’t find it. Here is an article about him.

https://doctors.ajc.com/why_abusive_doctors_not_caught/

Freaking out over being exposed by basic data analysis of public information. These leftists have no game whatsoever.

Hottest new game right now is a Japanese game based on a near 30 year old Japanese game.

It makes the backlash and sweetbaby drama even better

KotakuInAction on reddit has a lot of data on them.

If you guys are interested in tracking this story, head over to communities.win/c/KotakuinAction2 this is totally their wheelhouse.