The automaker Ford has become the latest firm to reverse course on its work with an LGBTQ group and other parts of its 'inclusivity' agenda, faced with anger from conservative consumers.
Ford on Wednesday said it will alter its diversity, equity, and inclusion (DEI) efforts, and end participation in a controversial ranking system for LGBTQ-friendly firms.
In recent weeks, Harley-Davidson, Tractor Supply, John Deere, Lowe's and other firms have scrapped their DEI schemes, which have been targeted by conservative activists.
Advocates of DEI say it gets more women and minorities into workplaces, but critics say it's a 'woke' box-ticking exercise that ends up denying opportunities to straight, white men.
In a memo to employees, Ford CEO Jim Farley said attitudes to DEI were changing fast.
Ford has not yet pulled down the DEI page on its website, but some sections do appear to have been removed
All car companies have been completely infested with DEI cancer for at least the last decade, so which DEI free unicorn car company will you be going with?
It's foolish to buy new cars with planned obsolescence that you'll be paying on for a lifetime. If a new car company crops up, they'll get my business. These others need to learn a permanent lesson for the History books.
Nice win.
Pass the popcorn.
Private companies will have no choice now. They will have to end it.
There will be a few holdouts. Costco isnt budging...yet: https://www.dailymail.co.uk/yourmoney/consumer/article-14322773/costco-risks-wrath-donald-trump-dei.html
I imagine a lot of blue haired DEI department heads didnt have a good week.
I'm guessing most of them didn't like it and it was forced on them by their bankers.....
Definitely. More specifically, it was usually forced on them by banker/Blackrock controlled consulting groups (like Boston Consulting Group).
Heres Toyotas DEI connections with Blackrock/Boston Consulting Group: https://greatawakening.win/p/1995CQBV90/x/c/4ZFAQneMh1Q
I just don't think Henry would have been on board with DEI.
DEI still alive at Ford plants! Apparently they haven't gotten the memo!
Its probably not going to happen in the next few hours either. Would be nice if everything could happen instantly wouldnt it?
Trump would make them do it within hours. Either way I'll be avoiding Ford.
Completely clueless comment.
All car companies have been completely infested with DEI cancer for at least the last decade, so which DEI free unicorn car company will you be going with?
It's foolish to buy new cars with planned obsolescence that you'll be paying on for a lifetime. If a new car company crops up, they'll get my business. These others need to learn a permanent lesson for the History books.
Ford offices are already stuffed with Indians. My dad retired from there and calls it Tata motors.
Now make V8s and V12 dead dinosaur burners great again
They'll just reverse it back depending on whos in power
That’s the nature of the beast. Always has been, always will be.