The video discusses Bud Light's declining sales and Anheuser-Busch's (AB) subsequent actions, particularly concerning their relationship with the LGBTQ+ community. The central point is that Bud Light is "panicking" and has "nuked" its Pride sponsorships because sales have "never recovered" after the Dylan Mulvaney controversy.
Key points include:
Sales Decline: Bud Light sales have consistently been down approximately 30% each week since the controversy. This isn't isolated; all of Anheuser-Busch's brands have experienced sales declines.
Loss of Market Position: Bud Light lost its position as America's top-selling beer to Modelo Especial. While Anheuser-Busch owns Modelo Especial internationally, Constellation Brands owns it in the US.
Ending Pride Sponsorships: A significant change is Anheuser-Busch's decision to stop sponsoring Pride events and donating to LGBTQ+ charities. This is a notable shift, as the company had been a long-time supporter of the LGBTQ+ community.
New Ad Campaign: Anheuser-Busch has launched a new ad campaign emphasizing "traditional values," attempting to reconnect with its core customer base and distance itself from the "woke" image.
Uncertain Future: The video concludes that it's uncertain whether Bud Light or Anheuser-Busch will fully recover. Major changes are needed, but the outcome remains to be seen.
They changed the Zeitgeist with the Dylan fiasco. It is a one way trip.
They are gonna have to rebrand it, even then, the market is different now than it was when they used decades of slick advertising to convince a nation Bud Light wasn't shitty beer.
Edit...
I just realized something... Something else is a one way trip too. Poetic, really. Bud Light won't be de-transitioning from this any more than Elliot Page is gonna grow new tits.
I was checked out at Menards by a dude in a dress. Going there decades regularly. Ok, ill bud light them. Apparently theyd rather offend 100 customers a day that tell the guy wear pants; such a tall hurdle.
The term is FAFO. We respect individuals. But not communist, globalist agendas. Putting the Pride crap so blatanty and incessantly in our faces, year after year, combined with the minor-attracted push, transgender story hours, porn-like kids' books in schools, transitioning kids.... We had enough. And so we sent a clear message to corporate America. FAFO.
Continue to make an example of them for others to behold. They still sponsor commie Kaepernick loving, NFL woke-ball, and all sorts of other leftard agenda bullshit. Fuck them; and keep on fucking them till there is nothing left of the motherfuckers, and the putrid ideologies they sponsor.
That's what Budwieser gets for disrespecting the 99% who are their customers... to appease the 1% who don't buy their beer in the first place.
Stupid agenda has consequences.
Yup, FAFO
I was a Bud fan for years and when the boycott happened, I looked for and AMERICAN made and OWNED beer and started buying Yuengling. Great beer!
That marketing executive is going to be highlighted in many case studies as an example of what NOT to do.
This woke retard destroyed one of the most storied brands in American history, all by a simple faggoty commercial.
Incredible. Once you go woke...
Bring back the Swedish bikini team for about ten years and I would think about it.
If i drank beer...
Here's a summary of the video :
The video discusses Bud Light's declining sales and Anheuser-Busch's (AB) subsequent actions, particularly concerning their relationship with the LGBTQ+ community. The central point is that Bud Light is "panicking" and has "nuked" its Pride sponsorships because sales have "never recovered" after the Dylan Mulvaney controversy.
Key points include:
They changed the Zeitgeist with the Dylan fiasco. It is a one way trip.
They are gonna have to rebrand it, even then, the market is different now than it was when they used decades of slick advertising to convince a nation Bud Light wasn't shitty beer.
Edit...
I just realized something... Something else is a one way trip too. Poetic, really. Bud Light won't be de-transitioning from this any more than Elliot Page is gonna grow new tits.
I was checked out at Menards by a dude in a dress. Going there decades regularly. Ok, ill bud light them. Apparently theyd rather offend 100 customers a day that tell the guy wear pants; such a tall hurdle.
Shit beer by commies. No thanks.
Yuengling 👍 REAL American brewery
Bud Lite plan B.
Hire Taylor Swift. lol
The term is FAFO. We respect individuals. But not communist, globalist agendas. Putting the Pride crap so blatanty and incessantly in our faces, year after year, combined with the minor-attracted push, transgender story hours, porn-like kids' books in schools, transitioning kids.... We had enough. And so we sent a clear message to corporate America. FAFO.
Continue to make an example of them for others to behold. They still sponsor commie Kaepernick loving, NFL woke-ball, and all sorts of other leftard agenda bullshit. Fuck them; and keep on fucking them till there is nothing left of the motherfuckers, and the putrid ideologies they sponsor.
Too bad, so sad.
...maybe ford should have 'read the tea leaves' when she pulled out of the META sponsorship over DEI... but instead she decided to purity spiral.