THAT beer boycott is getting worse - ability to recover being questioned by industry insiders
(www.westernjournal.com)
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This will be studied in marketing classes for decades. How to destroy a well established brand in literally minutes.
Easy, just hate your customers. And they do.
They thought they were delivering a lecture.
But it turns out that We the People are delivering the real lecture
In a bygone age, my childhood introduction to economics in school explicitly called out people voting with their money for the product they wanted more of.
Lo, we don't want more butt-alphabet BS -- and since the actual product is fungible (there isn't much quality to separate light US beers -- if there's even any quality at all) the messaging pretty much is what's there to monetarily vote for or against.
Stupid Jack Russell dog with fake Irish name; ok. Stupid wierd dude with fake female name; no.
ignore the demographics
Millionaires, and certainly Billionaires, do not make purposefully ridiculous financial decisions. They are rational actors.
To suggest otherwise, is to fall into the same mental trap that liberals do regarding politicians; that the leaders of Nation States act on emotion (Kim JongUn is 'crazy', Trump is 'deranged', Putin is 'evil').
It is cognitive filler. For what? To circumvent coming to terms with the fact that there are reasons as to why Elites act the way they do, reasons that we are not privvy to. It is painfully obvious that InBev's hand was forced. Whether it was to send a very important Comm, or to help usher in GA by disrupting normie's Circus & Bread, time will tell. Actively decoding the event and context takes work, work that falls by the wayside because cognitive filler is so much easier to slap on.
Spit in the faces of your established demographics instead of just staying apolitical and taking both sides' cash.
Honestly would be a good thing to point to for "reasons why you don't go political as a business"
But then again, Cabal minions ARE willing to tank their profitable companies to serve Satan.
Not much to study, just be normal, business could continue.
If they brought in 100 regular people with an offer to give them some beer for their opinions, they could have known the result without actually using tranny marketing.