WPP-owned GroupM, one of the world’s top media agencies, has told clients it no longer considers Twitter “high risk”, just days after Elon Musk appointed advertising stalwart Linda Yaccarino as the social media platform’s new chief.
The move marked a push to woo back dozens of major advertisers who deserted the platform over Musk’s unorthodox leadership style and looser content moderation following his $44bn acquisition. The exodus wiped about 50 per cent off Twitter’s $5bn-a-year revenues.
In November, GroupM designated Twitter as “high risk” over its fears about the platform. But on Monday, the agency removed that classification, said three people familiar with the situation, a decision that is likely to encourage its clients to increase ad spending again.
Not because Linda is the new James Woods or anything . . . but because every woke, pro-tyranny, WEF-supporting thing she says or does will be analyzed, torn apart, and commented on by sane people on and off Twitter itself.
You know how Trump puts people in the spotlight so they can show the normies how (evil, corrupt, stupid, whatever) they really are?
^This.
Linda Yaccarino will be posting on Twitter (not just "running" it) -- where Tucker and James Woods and Elon himself and thousands of other sane, non-Woke people will also be posting and, in some cases, hosting actual shows -- like Tucker's.
Putting Linda in the CEO spot will probably encourage lefties to stay at or move to Twitter, but with Musk's insistence that conservatives be allowed to speak, things won't go as they did before at Twitter.
She will be increasingly seen, by millions including by current normies and lefties, to be exactly as Woke-headed and pro-tyranny and harmful as she really is. And in turn, Wokeness itself will be seen for what IT is, as will tyranny in general. "Care for another Red-Pill, sir or madam?"
I'm not worried about her becoming CEO at all; Musk will still own Twitter and be involved as executive chair and chief technology officer. I don't expect Twitter to devolve back into a cringe-worthy hellscape of censorship and Wokeness; I expect any censorship and Wokeness to be eviscerated by people who are sane and compassionate and actually awake to reality, and for that to help build the avalanche of awakening we have already begun.
This is just another brilliant move by Elon and the White Hats, IMO.
If I'm wrong . . . well, shite happens. But I don't think it'll go that way.
